How to Develop Landing Pages For Your Online Real Estate ...

Building successful lead capture pages for your real estate marketing endeavors does not have to be a confusing operation. We?ve discovered that by sticking with a proven strategy, you definitely will begin to bring in hundreds or maybe thousands of high quality leads for your business in a brief amount of time.

Although this method is comprised of 2 primary areas (driving traffic in addition to conversions), we are solely going to focus on the 2nd aspect right now. For this reason, let us begin to investigate the four main steps you should take to produce a profitable squeeze page.

1. First of all, your lead capture page must have a solid and catchy headline in order to acquire your audience?s curiosity and inspire them to evaluate the remainder of your body content. This piece can make or break your real estate marketing efforts from the outset, so you have got to address a core need, problem or desire that your visitors have. A few great initiators for this might be ?How to?? Several Tips to?? and even ?Who else needs?? Consider utilizing red font as well in order to make the heading truly stand out.

2. Second, the left hand side will need to be comprised of some kind of video, audio track, or bullet point content. Our personal favorites happen to be online video and also bullet points. This is the part where you need to present your viewers with benefits and not features. What type of root pains can you solve? Mention these things within your content.

3. Thirdly, on the right hand side of your real estate marketing form, you have to provide some kind of lead capture. Even though this will likely be the easiest step by far, please do not make the mistake of requesting way too many fields for your visitors to fill out. Simply put, less is far better, so we ordinarily propose only asking for their name plus e-mail address in most instances. Your call to action button will need to say something along the lines of ?Get Immediate Access,? ?Download Now,? etc.

4. All three previous aspects depend on this last point. Unless you have something for your audience that provides real cash value, just about all your previous initiatives will likely be squandered. This is certainly not the place where you provide private label rights or some cheap report that folks can easily find just about anywhere. You must go above and beyond to exceed expectations and virtually blow away your audience with free, top quality content.

By simply following these four components, you can easily begin to dominate your local market and also produce fantastic rapport with your future clients. For more ideas, resources as well as specialized coaching, stop by Real Estate Marketing 411.

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