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Article by Brian Elrod

To SEO or To PPC ? Business

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The online community is definitely a large market place that you cannot ignore, especially if you have an Internet business. There are thousands if not millions of consumers that you can tap in the Internet.

At the same time, the Internet also poses quite a different challenge. The easy access that the Internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business able to compete. You must take other alternatives to give way for the online community to access your website at any rate possible.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your Internet site. There are basically two options available to you, SEO and PPC. These two are probably the most desirable alternatives you can get for your Internet business as strategy for search engine marketing.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% ? 70% of Internet surfers use the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process to make sure that the Internet will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to add to your own Internet site frequently to get Internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months before the outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC, Pay Per Click, is a type of advertising on a search engine. These are paid listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There is a bidding process in which the highest bidder for the listing will be the first listed in the search engine.

With this kind of advertising, you can control your campaign as you get to create your ad. You will also manage the target audience and stay within your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

PPC lets you advertise to the whole online community. It is also relatively easy to set up.

At first glance, PPC advertising may seem very expensive. It is possible that someone will continue clicking on your ad. This will definitely give you a large bill without the profit on your part. Networks are able to recognize fraudulent clicks.

You can also set a budget for a certain period. The moment your budget has been reached, your ads will no longer be displayed until the next period.

You will also be able to adjust to changes in market demands and trends.

When deciding which of the two strategies will work best for you, you will need to set your goals and decide on your budget. The PPC route is a quicker, more expensive plan and SEO is the long term one and less expensive plan.

Make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options and you?ll get exactly what you want!

About the Author

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Brian Elrod

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